In this section we will cover some of the basic sales techniques that are routinely used by some of the top professionals in the sales industry to promote either their own or their clients business products & servies.

Sales success is usually down to common sense and with that in mind we have brought many of these common sense sales techniques together in one place which can be best described under the heading of the preach sales technique.

P stands for the 3 P's

• Passion: Show your passion for the product your promoting which will help when you describe it to a prospective customer.

• Pride: You need to have a pride in the product so that you can best convey how good it is to a prospective customer.

• Persistence: Tell everyone you know about the product and you will be amazed at how many people will want to find out more.

R is for referrals

Every sales person could make their job easier by simply remembering that one of the best endorsements of your product is when it is referred by a satisfied customer who has bought your product in the past?. 

So if a customer is happy with the product or service you havve sold them, ask for a refferal.

E stands for an effective sales technique.

Before you go to the meeting or call a prospective customer you should realise his/her time is as valuable as yours. 

Approach a sale in the same way as you would like to be approached,  prepare what your going to say, work out how long it may take and decide on the best way to use your prospective customers valuable time.

A stands for the art of selling

There is an art to selling and every salesperson needs to develop the art of choosing the correct prospect, choosing the right area, developing your product knowledge and either accepting or gently overcoming rejection.

c stands for customer service.

Good customer service is paramount in selling because if you or your company has respect for a customer complaint, queries and/or question and deals with it in an efficient and time efficient manner, even a disappointed customer will give you repeat business.

H stands for honesty in sales.

Nothing brings the name of an organisation or business into disrepute more than a dishonest salesperson.

Newspapers thrive on news of a salesperson miss-selling a product and even though the vast majority of salespeople are honest in their approach to a sale and in answering the customers queries.

Remember: A sale is not complete until a customer has passed their statutory cooling off period, so if you do not approach your potential sale from the point of view of honesty first, you will normally regret it later.