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Best practice code for the use of online vouchers or discount codes.

The IAB code of conduct has been created in response to a growing need for stricter guidelines in the area of discount code promotion following reports that some voucher code promoters are not adhering to best practice.

We do not and never will use 'Click to Reveal' campaigns - All of the discount codes we publish are in plain sight for all visitors to see without the need for the customer to click to reveal or click outside of our website unless that is what they intended.

Details or information about any code we publish will never be designed to cause an unintended click to an external website.

We only ever list discount codes which have been sent to us through our internal mail system or offered to us for use by the retailers marketing representatives.

We will always list a discount code with the end date we were provided with.

We will always delete any code as soon as possible after that codes end date has passed.

We will always list the code in such a way as to show it as a special checkout / discount code rather than an automatic retailers sale discount.

 

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